Popular Questions FAQs

To work with our new cleaner looking packaging design, we’ve shortened the names of our wet food recipes on the front of the pack. But you can still find the full list of delicious, natural ingredients on the back!

Postbiotics are the healthy nutrients created when the good bacteria in the gut does their job. They keep your dog’s tummy balanced, support their immune system, and make it easier for them to get the best out of their food. They’re a simple and natural way to keep your four-legged friend happy, healthy and full of adventure.

The perforation holes you see are common in pet food manufacturing and are designed to allow air to escape when the bags are filled. This helps avoid them bursting when they’re stacked in transit.

These holes were also on our previous packaging, but with the new bag design their position has moved slightly, making them more visible. We understand they might make the bags look like they’re damaged, but rest assured they’re intentional, safe, and have no impact on the quality or freshness of the food inside.

We make all our kibble with the highest quality natural ingredients, using only the good stuff to meet all your dog’s nutritional needs. While our new recipes are grain free, we always recommend chatting to your vet if you have any questions about your dog’s diet.

Our new recipes now come in brand new bag sizes too. Whether you’re trying Applaws for the first time, or a regular shopper stocking up for a hungry dog at home, we wanted to make sure there’s a bag size that works for you and your four-legged friend.

We said goodbye to our old dry dog recipes so we could make room for something even tastier. Our brand new recipes are crafted with the best quality, nutritious ingredients, are full of natural flavour, and tailored to support dogs at every stage of life.

We’ve updated our puppy recipe so it’s now suitable for all breeds. The new kibble is designed to provide the complete nutrition puppies need for healthy growth and development – whether they’re big or small! And of course, it’s super tasty too, so your puppy will be racing to the bowl!

Serving up delicious, natural, and nutritious food is how we get tails wagging! But we’ve also given our packaging a fresh new look – designed to be just as appealing as the food inside! We’ve worked carefully to make sure the new designs are clear, easy to understand, and look great.

We’ve crafted our new kibble to be nutritionally complete and balanced – and of course, delicious! We regularly test our food to make sure it meets all the legal requirements for a complete and balanced diet for your dog.

We’re sorry to hear that your dog isn’t enjoying their new food. It can sometimes take them a while to adjust to a new recipe, so it can help to introduce it gradually. Try mixing a few pieces of the new kibble into your dog’s current food, and gradually replace their old diet with Applaws over a period of 10 days or more.

If you’re worried about your dog’s health, it’s always best to get in touch with your vet for some advice.

We’ve carefully crafted all of our recipes to meet your dog’s nutritional needs, taking into account their breed and life stage. And all our food is made to comply with UK and European pet food regulations. If you’re worried about your dog’s diet, it’s best to get in touch with your vet for some advice.

We’ve created our kibble to be the perfect size for dogs of all lifestages – from puppies with smaller mouths and gums, to more sensitive senior dogs. We check every batch during production to make sure it meets our high quality standards, and guarantee it’s always completely safe and super tasty.

Our new Applaws dry dog food is cooked in batches, and as the seasons change, so can our ingredients. This can sometimes slightly change how the kibble looks. But don’t worry, we regularly test all our food to make sure it meets our high-quality standards, and can assure you it’s completely safe and totally tasty!

Yes! Exciting news, we’ve created a whole host of brand new recipes which means our kibble now looks a little different. Don’t worry though, it’s better than ever! Every bite still gives your dog the high quality nutrition they need, packed with all the goodness they love.

To do our new dry dog recipes justice we’ve also refreshed our packaging. With these changes, we’ve had to tweak some of our back of pack information too. But rest assured, we’ve tailored each new recipe to suit the needs of every breed and lifestage perfectly, using only the best quality natural ingredients you know us for.

Yes! We’ve introduced brand new dry dog recipes made with new formulations that meet our high standards in nutritional value and flavour. And we know this because we’ve taste tested them with our four-legged friends to make sure they’re not only wholesome, but super tasty and enjoyable too.